Free Media Studies Essay
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Media convergence is inevitable as new media challenges the dominance of traditional media and traditional media reacts to this challenge. Discuss.
Introduction
Media convergence has become an issue over the last ten years as new technologies such as the Internet and computers have become intermingled with ‘traditional media’ such as television and newspapers. This media convergence transcends social, cultural, economic, technological and industrial changes, all of which will be discussed in the dissertation (Jenkins, 2006, pp. 3-5).
This convergence can happen in a number of ways, but the main focus is on the convergence of types of media technology in society and within the media industry itself (Bell, 2006). This is generally thought of as ‘new media’ such as computers colliding with ‘traditional media’ such as television and print media (Franklin, et al, 2008). Apart from the technological convergence, the dissertation will also look at how audiences are engaging and making sense of these technologies. This is often referred to as ‘cultural convergence’ within media (Jenkins, 2008).
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